Lux London is a tenacious young director who uses a combination of dynamic visuals and artistic flair to translate her vision across film.
With a background in dance, she has a keen eye for movement and is passionate about how it can be utilised to tell meaningful stories on screen. Whilst fashion, art, and the 90’s remain a strong muse for Lux, her desire to flip the script and promote empowerment and individuality is what really moves her to create her art.
Being of South Asian descent and a woman in a male-dominated industry, it is a core part of her mission to advocate for the minority. She asserts the importance of rooting for the underdog and take an emotion-led approach when delivering the artists vision.
As a woman who leads with her heart, her work provides a glimpse into the world through her eyes; glossy, romantic, tasteful and original.
